Practice
The Business of Architecture
The Spotted Zebra Xylophone Studio is in the business of Architecture.
Put simply this means…
We are in the business of critical thought …
We are in the business of cultural inquiry…
We are in the business of aesthetics & beauty …
We are in the business of imagination …
We are in the business of possibility …
We are in the business of interpretation …
We are in the business of experimentation …
We are in the business of ambiguity & uncertainty …
We are in the business of listening …
We are in the business of collaboration …
We are in the business of facilitation …
We are in the business of education …
and finally …
We are in business for the public good.
Lesson Summary:
Architecture is a tough business.