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Practice

The Business of Architecture

The Spotted Zebra Xylophone Studio is in the business of Architecture.

Put simply this means…

We are in the business of critical thought

We are in the business of cultural inquiry

We are in the business of aesthetics & beauty

We are in the business of imagination

We are in the business of possibility

We are in the business of interpretation

We are in the business of experimentation

We are in the business of ambiguity & uncertainty

We are in the business of listening

We are in the business of collaboration

We are in the business of facilitation

We are in the business of education

and finally …

We are in business for the public good.

Lesson Summary:

Architecture is a tough business.